Colors make the world happier and brighter — this was made evident as SM Beauty successfully held the five-day Color Play Festival, where customers had access to a wide and amazing range of makeup, skin care, and hair care products in irresistible deals.
The festival, which was all about playing with color and being proud of it, saw a strong stream of clients visiting the Mall of Asia Main Atrium where they enjoyed not just products and discounts, but games, freebies, entertainment, and even a digital beauty pageant.
Moreover, the public enjoyed a makeover area exclusive for SM Advantage Card members. Also an SMAC member exclusive was the hair braiding and flower crown area, where a limited number of customers enjoyed free flower crowns and braids done by professional artists.
As part of the Color Play Festival, SM Beauty launched an engagement-driven, digital pageant to help spread awareness about SM Beauty products while emphasizing on the idea of “Create Beauty.”
Throughout the Color Play Festival, there was a “ferris wheel” gondola and photo booth. Customers had the chance to win SM Beauty products with Ferris-Win, and a snapshot of them with their friends and family members in the photo booth.
The participating brands of SM Beauty Color Play Festival included MAC, NARS, Drunk Elephant, Shiseido, LOOK At Me, Tsubaki, Extra Care/GOT2B, Tressemme, L’Oreal Hair, Liese, Hairfix, Y.O.U, QuickFX, Barenbliss, Dazzle Me, Flormar, BYS, KISS New York, Maybelline, Happy Skin, Shiseido, Drunk Elephant, BLK, Chic Bobbie, LA Girl, Vice Cosmetics, and Issy & Co.
With the success of Color Play Festival, there surely will be more colorful events beauty enthusiasts can look forward to.