Colors make the world happier and brighter — this was made evident as SM Beauty successfully held the five-day Color Play Festival, where customers had access to a wide and amazing range of makeup, skin care, and hair care products in irresistible deals.
The festival, which was all about playing with color and being proud of it, saw a strong stream of clients visiting the Mall of Asia Main Atrium where they enjoyed not just products and discounts, but games, freebies, entertainment, and even a digital beauty pageant.
SM Beauty’s five-day Color Play Festival at the Mall of Asia Main Atrium.
Customers had access to a wide and amazing range of makeup, skin care, and hair care products
Moreover, the public enjoyed a makeover area exclusive for SM Advantage Card members. Also an SMAC member exclusive was the hair braiding and flower crown area, where a limited number of customers enjoyed free flower crowns and braids done by professional artists.
As part of the Color Play Festival, SM Beauty launched an engagement-driven, digital pageant to help spread awareness about SM Beauty products while emphasizing on the idea of “Create Beauty.”
Throughout the Color Play Festival, there was a “ferris wheel” gondola and photo booth. Customers had the chance to win SM Beauty products with Ferris-Win, and a snapshot of them with their friends and family members in the photo booth.
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The participating brands of SM Beauty Color Play Festival included MAC, NARS, Drunk Elephant, Shiseido, LOOK At Me, Tsubaki, Extra Care/GOT2B, Tressemme, L’Oreal Hair, Liese, Hairfix, Y.O.U, QuickFX, Barenbliss, Dazzle Me, Flormar, BYS, KISS New York, Maybelline, Happy Skin, Shiseido, Drunk Elephant, BLK, Chic Bobbie, LA Girl, Vice Cosmetics, and Issy & Co.
With the success of Color Play Festival, there surely will be more colorful events beauty enthusiasts can look forward to.
