Puregold President Vincent Co pushes experiential retail initiatives

Puregold President Vincent Co pushes experiential retail initiatives
Puregold Price Club, Inc. President Vincent Co is steering the retailer toward experience-led and community-driven initiatives that strengthen the brand’s relevance beyond routine grocery shopping. Puregold’s recent initiative, the Hakot Relay Run, drew more than 8,000 participants, adapted the Filipino hakot practice into a team relay activity and featured direct product exposure for partner brands. […]