Smart and Rose Pharmacy Expand Partnership with Cybersecurity Push for Seniors

CEBU CITY, Philippines – Senior citizens in Cebu recently learned how to protect themselves from AI-generated deepfakes and online scams through a digital literacy session conducted by Smart Communications, Inc. (Smart) during Rose Pharmacy’s Senior’s Day celebration at Robinsons Galleria Cebu.

The activity marked the latest collaboration between Smart and Rose Pharmacy, whose partnership continues to expand beyond retail services into initiatives that promote digital inclusion, wellness, and community engagement.

Held at the mall’s Atrium, the whole-day Senior’s Day event gathered older adults for free medical check-ups, fitness activities, informative talks, games, exclusive discounts on selected products, and access to an OSCA Helpdesk. As part of the program, Smart distributed free SIMs and giveaways, introduced attendees to the LiveSmart App, and conducted a #BeCyberSmart session focused on helping seniors recognize and guard against emerging online threats. Around 50 senior citizens joined the learning session.

Driven by a shared commitment to helping Filipinos stay connected and cared for, Smart Communications, Inc. (Smart) and Rose Pharmacy continue to deepen a partnership that is bringing connectivity products and services closer to communities across the country through one of the Philippines’ most trusted pharmacy networks.

Since partnering in 2023, Smart and Rose Pharmacy have steadily expanded their collaboration to make connectivity more accessible and convenient for customers nationwide.

Through the partnership, Smart e-load services are now available in more Rose Pharmacy branches, allowing customers to conveniently purchase prepaid load while attending to their healthcare and everyday needs. 

Beyond expanding retail access, the companies have also collaborated on initiatives that foster wellness, resilience, and community engagement. Earlier this year, the partners came together for the Rose Pharmacy Cancer Warriors Run 2026 at Ayala Gatewalk in Mandaue City, which brought together cancer warriors, their families, healthcare advocates, and supporters in a meaningful celebration of courage and hope.

During the event, Smart supported participants through interactive activities, giveaways, network boosting, and reliable Smart 5G connectivity, helping attendees stay connected and share meaningful experiences throughout the run.

“Connectivity has become an essential part of everyday life, and our partnership with Rose Pharmacy allows us to bring our products and services closer to customers through a retail network that communities trust,” said Christian So, AVP and Head of Modern Trade at Smart Communications. “As we continue to grow together, we remain committed to making connectivity more accessible, enabling our customers with the best 5G experience, while supporting initiatives that create a positive impact in the communities we serve.”

“Our partnership with Smart reflects our commitment to providing customers with greater convenience and value through services that support their everyday needs,” said Michael So, General Manager, Rose Pharmacy. “We are also pleased to extend this collaboration beyond our pharmacy counters through initiatives such as the Cancer Warriors Run, creating meaningful opportunities to engage with communities and promote active lifestyles.”

The partnership also continues to focus on strengthening store readiness, product availability, merchandising, and customer engagement, ensuring a more seamless and rewarding customer experience across Rose Pharmacy locations nationwide.