Atarayo Levels Up: New Single ‘Haku ハク’ Blends High Energy with AI-Infused MV

Fast, relentless, and precise, “Haku ハク” sees Atarayo firing on all cylinders. The track transforms the tension of high-stakes gameplay into sound, setting the stage for a story propelled by challenge, intensity, and momentum.

“Haku” serves as the opening theme for the TV anime Hell Mode: The Hardcore Gamer Dominates in Another World with Garbage Balancing, which began airing on 9 January. An aggressive up-tempo number, the song mirrors the anime’s high-difficulty world, pairing speed and energy with razor-sharp control. Vocalist Hitomi’s crystalline voice cuts through the track, amplifying both its urgency and emotional depth.

Accompanying the release, Atarayo unveiled the official music video for “Haku”. The visuals plunge viewers into a game-like world, perfectly matching the song’s velocity with bold, graphic imagery. In a climactic twist, AI technology transforms ordinary, everyday scenes into something distinctly surreal.

Fast, relentless, and precise, “Haku ハク” sees Atarayo firing on all cylinders. The track transforms the tension of high-stakes gameplay into sound, setting the stage for a story propelled by challenge, intensity, and momentum.

“Haku” serves as the opening theme for the TV anime Hell Mode: The Hardcore Gamer Dominates in Another World with Garbage Balancing, which began airing on 9 January. An aggressive up-tempo number, the song mirrors the anime’s high-difficulty world, pairing speed and energy with razor-sharp control. Vocalist Hitomi’s crystalline voice cuts through the track, amplifying both its urgency and emotional depth.

Accompanying the release, Atarayo unveiled the official music video for “Haku”. The visuals plunge viewers into a game-like world, perfectly matching the song’s velocity with bold, graphic imagery. In a climactic twist, AI technology transforms ordinary, everydaDirector Osela shared their thoughts on the concept behind the video:
“When I received the song and lyrics, I felt that a nightmare isn’t something given to us by others, but something like a hell created by another version of ourselves living inside us.

The fleeting moments of light or release that appear within that darkness aren’t about being saved by someone else, but about the instant when your own will becomes clear. With that idea in mind, I created this music video.

The dark, groove-heavy sound and the sense of release at the end resonate visually as well, and I would be happy if this work can, in its own small way, stand alongside the world of Suda-san’s music.”
Atarayo’s momentum continues to build beyond this release. In 2025, the band completed their second Asia tour, “Yume-gatari TOUR 2025,” spanning nine overseas cities and five cities across Japan. With sold-out shows piling up, their reach now extends well beyond domestic audiences, signaling growing international demand.

With “Haku”, Atarayo reasserts their identity: emotionally potent, technically precise, and unafraid of intensity. As their music continues to blur the line between the ordinary and the extraordinary, the band shows no sign of slowing down.y scenes into something distinctly surreal.

About Atarayo
Atarayo is known as a band “that grows by consuming sadness.” Their name comes from the Japanese word “atarayo (可惜夜)”, meaning “a night so beautiful you hate to see it end.”

They began posting music on YouTube in November 2020. Their debut original track, “10月無口な君を忘れる”, captivated listeners with emotional vocals, urban vibes, and relatable, bittersweet lyrics.

Since then, Atarayo has released multiple digital singles, EPs, and albums, quickly climbing charts on LINE MUSIC, Spotify, TikTok, and AWA, and appearing on THE FIRST TAKE less than a year into their career. Notable releases include:
1st EP “夜明け前” (2021)

1st Album “極夜において月は語らず” (2022)

1st Asia Tour “Atarayo First Asia Tour 2024” (2024)

2nd Album “朝露は木漏れ日に溶けて” (2024)

2nd Asia Tour “あたらよ「夢語り Yume-gatari」TOUR 2025” (2025)

3rd Album “Utakata 泡沫の夢は幻に” (2025)

Atarayo’s fanbase continues to grow domestically and internationally, fueled by their unique sound and immersive storytelling.