You've heard it before, the social media landscape just leveled the playing field. For businesses and organizations, particularly small food businesses, social media provides an engaging space to reach more potential customers than ever without the prohibitive cost of traditional media. It's a game changer, with so much more possibilities to unlock and discover. It's time to embrace the inevitable wave of change. But you need to do it right...CCA Manila and Sine Haraya collaborate for a timely perspective in a fast changing and evolving food scene with a series of instructional workshops to effectively navigate the world of social media. For both large and small food businesses, the Photography 101 and Content Planning Workshop series by CCA Manila and Sine Haraya lets you break into the cluttered social media space with a well-defined yet purposeful approach guided by the basics while achieving relevant differentiation. Ready to dive in deep into the emerging and now pervasive world of content creation? Then, read on...CCA Manila has long championed the upliftment of the local culinary scene with its solid curriculum and mission of continuous learning spanning the full range and depth of the Filipino food experience. The latest collaboration with Sine Haraya reveals yet another thread in the complex and multi-faceted layers in food businesses. How does one cut through the competitive clutter of social media? It all starts with the basics......and the realization that the social media space is first a visual experience often defining your brand or business by consumers or potential customers randomly scrolling through their feed. That photo of your signature product becomes your foot in the door, and you literally have just one shot. Getting the right photo means understanding first the basics......from mastering light through the proper exposure using your camera's Aperture, Shutter Speed and ISO......complemented by framing and composition such as the Rule of Thirds and Leading Lines to create a visually stunning image. Chino Granda of Sine Haraya takes you through each of the steps as you begin your journey with seeing with your camera or smartphone. Photography is all about painting with light, and harnessing the power of light to achieve the desired effect remains key in capturing the image. At the Photography 101 and Content Planning Workshop series by CCA Manila and Sine Haraya, participants will gain a much better understanding of the different lighting techniques such as Front Lighting, Side Lighting and Back Lighting to capture the mood and moment. Understanding the full functions and limits of your camera or smartphone is crucial in determining how your ideas can be translated in the final execution. So, go ahead and play with your gear and begin exploring to see the world the way your camera or smartphone sees it. The Photography 101 and Content Planning Workshop also demonstrated the process on how creating the image begins from setting the right exposure levels......to setting up the space for your subject provided by Fickle Cookies. And the best way to illuminate your subject may be as simple as harnessing natural light by the window for that intimate mood. You can then play around with a variety of angles......using leading lines by following the natural grain of the wooden tabletop to lead the eyes......for a simple test shot that opens up infinite possibilities in composition. Once you have the folder of images, Hannah Granda of Sine Haraya drills it down to the brass tacks on running and implementing a viable campaign on social media. Everything runs on a workable plan defined with purpose, and Hannah Granda of Sine Haraya helps you create one for your brand or business. And this is just a sampling of what to expect at the Photography 101 and Content Creation Workshop by CCA Manila and Sine Haraya. Social media is within everyone's reach, but you need to be armed with the basics to effectively manage it. CCA Manila and Sine Haraya can help build your foundation with the basics to create a campaign that engages and resonates with your target base. Entering the wild and often fleeting world of the social media game can be intimidating, but CCA Manila and Sine Haraya shows you how while arming you with the essentials through the Photography 101 and Content Planning Workshop series.Personally, it was good opportunity to get reacquainted with the basics. Continuous learning is, after all one way to constantly raise the bar while achieving relevant differentiation. Seeing things with a refreshed perspective is always a good start and at the same time building your own way of seeing things sets you apart which is a real challenge in the clutter and haze of social media. And soon, you'll learn to address common problems like backlighting with the use of a simple white cardboard reflector to balance the image. And there's more hacks to learn at the Photography 101 and Content Planning Workshop series by CCA Manila and Sine Haraya. Reserve your slot by scanning the QR Code or click the reservation link here for your seat. You can also email your queries or reservations at eventspr@cca-manila.edu.ph or call 0968 7277 834 (Viber). For more on the Photography 101 and Content Planning Workshop, visit the FB Pages and IG Feed of CCA Manila and Sine Haraya at https://www.facebook.com/ccamanila/, https://www.instagram.com/ccamanila/, https://www.facebook.com/SineHaraya and https://www.instagram.com/sineharaya/ for more details and updates.Dude for Food is now on Facebook, Instagram, Twitter and YouTube, check out these social media accounts for regular updates on good eats. Better yet, click "Like" and "Follow" and enjoy the ride...just look for the FB and IG widgets on the right sidebar.