Glowboss Jhazz Bonifacio: The Visionary Powering S&J Beauty’s Success

They say beauty starts from within — and for S&J Beauty, it begins with Jhazz Bonifacio, the visionary CEO whose passion and drive illuminate the entire brand. Known as the “Glowboss” behind S&J Beauty, Jhazz is redefining what it means to lead with authenticity, empowerment, and heart. Her approach to business goes beyond strategy — it’s rooted in storytelling and soul.

In her latest message to aspiring entrepreneurs and brand builders, Jhazz revealed her guiding mantra: “Don’t be afraid to invest in branding and storytelling kasi ’yan yung magbibigay ng soul sa product mo — at syempre, authenticity!” Her philosophy emphasizes that beauty and business share a common truth: both thrive when they are genuine.

Under her leadership, S&J Beauty continues to celebrate self-care and confidence through innovation and purpose. The brand recently launched A Taste of Beauty: Sip Your Way to Your Brightest Glow, an event that gathered celebrity endorsers and influencers in one radiant celebration. Joining Jhazz were Sparkle artist Anthony Constantino, the face of Milky Avocado, and Max Collins, ambassador of Extra Curvèe Coffee — both embodying the brand’s message of health, empowerment, and glowing confidence. Other products under the “Taste of Beauty” line are Milky Melon, Milky Matcha, and Cucumber Lemonade: each one made to boost beauty and body from within. 

With her blend of passion, wisdom, and authenticity, Jhazz Bonifacio isn’t just leading a beauty brand — she’s inspiring a movement. S&J Beauty stands as a testament to her vision: that true beauty starts from within and shines brightest when shared with others.

Screengrabs and Video courtesy of Nice Print Photography